In sales, small talk isn’t just filler — it’s a powerful tool for connection, trust, and insight. The best sales professionals know that before you can sell a product, you must sell yourself. And that starts with mastering the art of meaningful, natural conversation. Why Small Talk Matters in Sales? Small talk sets the tone for the entire sales interaction. It helps you: Build rapport and put prospects at ease. Establish trust by showing genuine interest in the person, not ju

Sales isn’t just about closing deals — it’s about building trust, creating value, and solving problems. Whether you’re a seasoned sales professional or just starting out, improving your sales performance means mastering both the art and science of selling. Here are seven strategies to help you elevate your game and consistently hit (or exceed) your targets. 1. Understand Your Customer — Don’t Just Pitch Great salespeople don’t start with a pitch; they start with curiosity. Th